Successful Web Directory Management

It was not too long ago that there were only a handful of comprehensive web directories available on the internet. As time progressed, many programmers saw the popularity of the web directory as a sign to develop solutions that assisted in directory management. Today, there has been a proliferation of directories which are managed by some that could use some editorial management advice.

In case you are wondering what the purpose of a web directory is, it is important to note that a directory simply categorizes website listings by topic. Often clicking on a broad category directory link reveals additional subcategories. This organizational structure is designed to minimize the number of clicks it takes a visitor to drill down to the topics which they are interested in. A modern website directory typically has a search option which permits visitors to skip the category browsing process completely and perform a keyword based directory search instead.

Managing a successful web directory is no simple task. In fact, it requires grit and an unwavering set of standards. Often, editors will receive submissions to irrelevant categories by submitters demanding placement on a specific page. This is one of the many problems that directory editors encounter on a daily basis. Regardless if such submissions are paid or free, a qualified editorial staff will adhere to their guidelines when determining whether or not to edit, approve or reject a submission.

The problem with listing placement submitter demands in a web directory is largely attributed to the value certain search engines place on hyperlinks. Know in the search engine optimization industry as backlinks, a listing in a well respected web directory can and does help these webmasters in their optimization efforts. However, these benefits should occur naturally by the appropriate placement of a listing within the web directory. While placing a listing in an inappropriate category may actually benefit the submitter, a growing web directory that wants to command authority in the industry must not waver from the end user experience and listing guidelines.

Running a quality web directory does also require organizational skills. Category creation should be an ongoing process and meet the needs of the modern day user. As new technologies are developed, and industries born, a leading web directory will welcome such website listings with pre-established categories. Not only will this encourage submissions, but it will build credibility with those that visit the web directory.

There are a lot of aspiring entrepreneurs that believe buying a directory script and installing it on a domain will lead to never ending riches. This mindset could not be farther from the truth. For a web directory to be respected, it must first be established and contain quality listings which benefit visitors. It can take years for a hard working editorial team to earn the respect of the internet community by providing a quality resource.

Those that have just started a web directory, and those that are planning to, must understand that successful web directory management starts with considering what visitors want. Most visitors want to see quality listings, and in such cases it is best for editors to pre-populate their categories with website listings that visitors will find useful and credible. With hard work, and editors that love to write, anyone can take their passion for categorizing useful websites and turn it into a business which is respected by the internet community as a whole.

Author: jackiehanwitzer

This author has published 1 articles so far. More info about the author is coming soon.