If you’ve ever been to a seminar – or even read some professional content – on the topic of SEO, you likely know a little bit about what it all entails, but have you ever thought about the division between national and local SEO for small businesses in particular? In our featured article today, we’ll be discussing local SEO for small businesses, so you can learn how local marketing and local SEO for small businesses can impact companies in ways they never imagined. With the specificity of local competition, witness for yourself why so many businesses just like yours have benefited from 180Fusion’s local SEO for small businesses.
Google, along with other major search engines, now includes a local search feature, allowing users to search for businesses or services by either typing in the name and the area they wanted to search, or sensing the user’s location through an IP address. Originally, this was to provide more data for the user to find worthwhile information, but with the popularity of smart phones and other mobile devices, the local aspect of search engines has become an effective method for pulling in traffic, and local SEO for small businesses has taken off.
Local marketing works differently than traditional paid search marketing. Your website needs to provide its complete mailing address, prominently displayed. It must also be in text – not within a graphic. This could be enough to display your business in local listings, but it isn’t enough to get your business ranked in the listings. Having performed local SEO for small businesses for years, we know that the biggest engines – Google, Yahoo, and Bing – each have their own methods of managing your local presence if you’re a business owner. Once you’re verified as such, you’ll see how local SEO for small businesses can help.
Lastly, you must be on local search directories, because major engines take information from them, and combine them into a local profile based on your address, reviews, and other data. At 180Fusion, our experts in local SEO for small businesses are here to help you manage it all, from your local profile to paid local maps advertising. Avoid the headache, and save yourself time by calling us today; discover how we can gain you visibility in local search results and draw in customers through local SEO for small businesses.
A pay-per-click campaign (PPC) is an online advertising model used on a variety of websites, in which advertisers pay their host only when their ad is clicked. With major search engines like Google, Yahoo, and Bing, online advertisers typically bid on keyword phrases relevant to their target market – in short, terms and phrases for which they know they’ll be sought by users.
Is your website showing up at the top of Google for search results related to your product? Are you looking to generate a higher amount of traffic at a low cost? Would you like to advertise on other websites related to your business or industry, and to avoid high costs doing so?
180Fusion’s PPC management services can help you! By implementing PPC advertising on the major search engines, you only pay when you get traffic. Additional options can direct your advertising to the precise audience needed, also saving you money. But how does PPC management work?
First, 180Fusion will research exactly who your customer base is and where you can acquire traffic from if you have not already had the pleasure of experiencing our Web marketing consulting services. If you have had PPC management in the past, we will review your history and results. We will combine these with keyword analysis and research, and from there we will be able to set a PPC management plan of attack – along with an objective to optimize search marketing.
Next, we will set up and configure your campaign with several test market and test ad scenarios. We will write ad copy, design banners, and categorize your keywords accordingly.
From these, we will be able to acquire pertinent marketing data to help focus your online advertising towards a higher-conversion audience. Our first ad group development will then be implemented.
PPC management is, at this step in the process, now in place to give your ads constant attention. We analyze your ads, develop deeper strategy, and better categorize your ads to their audience to achieve greater results.
Our search marketing management system will help improve the effectiveness of your campaign by focusing ads on keywords searches and websites where you have received the best conversion ratios at the lowest cost.
We provide reporting, tracking, and analysis to help improve your online advertising campaign. Over time, we’ll perfect our PPC management through research and data evaluation – and turn your campaign into a focused, efficient advertising machine!
Sponsored Links
Author: 180fusion02
This author has published 1 articles so far. More info about the author is coming soon.