Here we are going to cover this question and hopefully give you a better idea on how you should manage your email marketing.

Lets look at safe-lists A safe-list is a group of people who agree to be sent emails from other individuals in the group. The way it works is you can usually join for free or for a fee. Once you become a member you will be receiving emails from other people who are also a member of the website. Almost all safe-lists nowadays are credit based lists so you must click on the credit links in the emails you receive. At this point, you can trade your credits for sending out mailings to other members, and when they receive your email they will have to click the credit link to earn credits and they see your website when they do.

Now, everyone is there to get credits and mail out their offers, but when it comes to buying things, nobody is interested. While you may make a sale here and there by using these safe-lists, it is not enough to make it worth your while.

Still, safe-lists have a niche in Internet marketing. Utilizing safe-lists is in reality a good way for Internet marketers to begin developing a mailing list of their own. You merely provide something of value free of charge in exchange for peoples email addresses. This way you are building your own email list which is much better.

Now, there is one thing you truly should understand if youre serious about becoming and remaining an Internet marketer and that is You Need Your Own List. To explain how essential it is to have your own email list, on average for each one person you get to sign up to your email list you will make roughly one dollar each month from. While that may not seem like a considerable amount, imagine happens if you have your own list of 5,000 or 10,000 people?

Dont misconstrue me, you are not charging these people $1 a month for being on your email list. What this means is when you email your email list with a good subject line and good content in the email marketing a good product, you can expect to make about 1 sale for every 50 people on your email list every month. So, if you have 50 people on your mailing list and you sell only 1 item worth $50 to a person on your email list in a months time, that is how you get your average, and when you think about it, its not that hard to do.

Another thing about maintaining your own email list instead of utilizing a safe-list is you can send out your offers whenever you like. And unlike safe-lists that limit your mailings and the amount of people you can mail to, you can grow your mailing list as big as you want and email them whenever you like. In addition, you are not limited on how you build your mailing list, feel free to utilize any strategy you want. You dont have to merely utilize safe-lists One technique which is very popular is just by adding a form on your site or blog so people can sign up for your free newsletter. You can utilize traffic exchanges and other free programs to help you build your mailing list. The point is it is endless.

So which of the two must you use — safe-lists or your own list? You should be using safe-lists but only to the point where it is helping you build your own email list.

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