Two points – you need traffic, and if you do search marketing then backlinks are a must for your business. You not only achieve high rankings in the search engines, but also gain referral traffic from your link partners. You should use more than one means to get links, and so for more diversity you can take a look at link exchanging. The rest of this article will give you a mini-tutorial on what is needed for link exchanging.

It is very important that you properly evaluate any site you may be considering for an exchange. You have to be calculated in your approach so that every link that you exchange is to a worthy site. We recommend you avoid services that advertise as a link partner because they may be linking to too many sites. So it is a simple process to investigate any potential link exchange, but it must be done so no harm comes your way.

Pay special attention when you decide what text to use for your backlinks. It is just good business practice to reciprocate with the other site regarding anchor text.

Having a brief title doesn’t bring up any space issues and makes it easy for the others to link to your site. If you want the link to go to an inner page, then obviously you want to use the phrase for which that page is optimized. Be courteous to the other webmaster and do not submit a very long anchor text to use. Be creative with your title and try to avoid words such as and, or, the, etc. You will receive a significant amount of link love when you use this approach.

It is possible that you already are acquainted with the webmaster in which case that could be advantageous – maybe. But remember you only want to exchange links with other sites related to your niche – that is the most important thing. It is helpful to remember that when in business situations, friends usually stick together. That is one reason why you always see the advice about networking and getting to know other people in your market, or niche. Begin networking today by identifying other marketers in your niche and then stop by and say hello.

Every website that you exchange links with has to be relevant, targeted and of good quality. There is an outside chance to cause real harm to your site if you get a link from a link farm – so always do your homework. Just focus on the points that we discussed above and you’ll do fine.


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