Take into account the very first thing you heard about “marketing a website” on the web. 99% of the time the very first words anyone ever hears are “search engine marketing.” Or some semblance from the phrase.

And in the future, the hammering of misinformation never lets up. You are made to believe that your business will die a terrible death without the search engines like google. You are led to believe that only people who can show you with the mine field of search engine optimization would be the SEO “experts.”

Also you are told time and again the best way to market online PERIOD is thru the various search engines. You are conditioned with time to concentrate most, if not completely, of the efforts on tricking the search engines into liking your site most importantly your competitors for search terms where “there could be only one.”

Well, here is a wake up call: The vast majority of small company startups won’t ever possess the resources, time, or know-how to turn a concept right into a profitable online business focusing only on search engines like google.

Just look at the deluge of information there is out there on Google and the way to rank well with them. People are picking apart their ranking patent application right now to try an glean a website promotion strategy based upon what Google reveals within their application about their ranking system.

Is information valuable to some small business wanting to sell its wares to a whole market as opposed to just negligence that market which utilizes among the big search engines like google?

It’s in extreme moderation, yes. In a well-balanced marketing campaign that focuses on many ways to usher in targeted visitors, search engine marketing techniques has its own place. You do what you can, and you move on to the rest of the ways you will find to promote your company.

Yet, everybody is falling victim to the gleam and glitter of search engine riches being pushed in it by SEO firms the ones selling internet search engine how-to manuals.

It is not well before a new business finds itself wrapped up in a game title in which the only winners would be the geeks and deep pockets.

If you don’t fall under either of those categories, your company is doomed from the beginning should you hop right off the porch to play with those big dogs.

“But I hired a ‘big dog’ SEO firm to make my company stand out and compete with the geeks in my market niche.”

More power to you. In fact, unfortunately, you most likely just hired a teenager from India with an internet connection in the parents’ house. Most small company start ups cannot come close to affording a major SEO firm. You pay corporate-level premiums to be able to access their services.

Everyone else within the SEO world is practically exercising of their garage in comparison.

Scared yet? You don’t have to be as long as you are spreading your marketing around towards the non-search engine traffic you ought to be getting.

Writing and submitting articles and syndicating them inside your marketplace is an immediate traffic strategy that has nothing to do with search engines. With the exception that search engines like google find your website through those links as well. But you should be doing it solely for DIRECT TRAFFIC from readers on other sites and using the search engine traffic boost as mere icing on the cake.

You see, as people spam the various search engines, they must adjust the way they rank sites to be able to compensate. This means a lot of good sites have a hit when Google changes the way it ranks sites.

You might have done everything completely on the up or more and gotten dropped within the engines because they designed a new rule that everyone who registers their domains only for one year is a possible spammer. There goes your legit site. We do hope you weren’t planning on search engine traffic for the SOLE source of traffic.

Are you able to see how dangerous it is to get bitten by the internet search engine bug? YES you can propel your business overnight from the profitless dead zone to some glamorous profit machine with one top ranking.

Of course that is possible. I am not suggesting.

Those who are turning their small internet sites into success stories are doing one thing across the board: Conducting a multi-faceted advertising campaign that includes search engines plus a good mix of other non-search engine marketing such as reciprocal and non-reciprocal linking tactics too numerous to mention here.

If you want long-term success online, you must be willing to appear past all the sleeze merchants selling you hopes for riches through search engine marketing techniques.

Search engines care about one thing: Their own hides. You should care more about your hide than other things and use a well-planned, disciplined marketing strategy that puts search engines in their place. Not within the epicenter of the advertising campaign, but just another tool inside your toolbox for bringing in targeted visitors.

Do this, and you’ll escape the fate of thousands of startups this year who will realize too late that they hung their hopes around the wrong online marketing strategy his or her engine for profits.

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