No one could have predicted the popularity of the internet. Nowadays, you’re more likely to look on the internet for answers to a query rather than your local directory book. Because of this, if you are a business in Surrey, it is vital that you are on the internet and have an existing website.

But having a website alone is not enough. You want to make sure that your potential customers can find you easily as well as ensuring that your website can be read by search engines. In order to find out about a website, search engines will send out programmes called spiders (or robots) to search the internet and assess these pages, then return to the search engine with their findings.

Internet marketing can help keep your Surrey business booming and if done correctly, will constantly bring more traffic to your website. To help you improve your website’s visibility, here are six top tips.

1. Use Title Tags

By using title tags on your website, you will be describing the content that exists on a particular webpage to your customers and to search engines. Being no more than 70 characters long, each of your individual web pages must have its own tag. Once these are inserted into the page code, they will be seen in the title bar of your web browser.

2. Give your website some H1 Tags

H1 tags are the visible titles that are to be found on your web page. If, for example, your web page is referring to a particular product, your H1 tag should be the name of that product. By using H1 tags, search engines can then decipher the most important thing on that page and this allows your page to rank higher when that particular product is searched for.

3. Add some Alt Tags

This relates to any pictures that exist on your website. Whilst search engines cannot actually see images, they can see Alt Tags and they use these to clarify what content is on your page. For every picture on your webpage, you should ensure that an Alt Tag is used on each one to describe exactly what the images are.

4. Incorporate a Sitemap

This is, simply enough, a map of your site. It simply outlines your website’s content and helps to ensure that it is easily found and understood by the search engine spiders. The more indexed pages a website has, the better and a sitemap will ensure that all pages are clearly visible.

5. Develop Links

This is a big one as Google and other search engines like to see websites linking to one another. By writing engaging and relevant content, you can encourage other companies and blogging sites to link back to your website. Link-building will show that your site is active and the more links you attain, the better-recognised it will be by the search engines.

6. Use Social Networking

Finally, ensuring that your visitors can easily distribute your content will help to increase the awareness of your site. You may have seen social utility links such as ‘Share This’. These will allow prospective visitors to share content from your site and help to raise its status.

Using internet marketing to promote your business in Surrey is the best way of attaining more traffic and increasing your reputation within the online world.

Based in Surrey, Liven Creative Limited is a design and marketing agency who support companies ranging from start-ups through to global enterprises with all their digital requirements. They pride themselves on their professional approach, their high quality low cost resolutions and their ability to deliver unique solutions for their customers’ challenges. Contact Liven today if you want to refresh an existing website or design and build a new website.

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